Mi-au dat lacrimile cand filmul a luat Palme d’Or. Cristian Mungiu m-a facut sa fiu mandra ca sunt romanca. Il stiam, ca multi altii, inca de la Occident. L-am admirat de la primul interviu luat de Eugenia Voda la Profesionistii, in care ni se revela geniul acestui pusti teribil (avea putin peste 30 de ani) [...]
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Posted in Abordari publicitare, Movie marketing, etichetat abordari, Anette Bening, Ben Kingsley, HBO, Marketing, movie, Ogilvy, publicitare, tagline on septembrie 4, 2007 | No Comments »
L-am descoperit pe Ben Kingsley relativ tarziu, odata cu The House of Sand and Fog, pe care l-am vazut, cu Andu, la Cinema Europa. L-am revazut acum cateva saptamani la HBO, in Mrs. Harris. Un film facut in urma unei bombe mediatice a anilor ‘80, asadar dupa un caz real, in care un cardiolog (Kingsley) [...]
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Posted in Comunicare, Movie marketing, Product placement, etichetat Apple, Comunicare, Forrest Gump, Marketing, movie, Product placement, reverse on august 29, 2007 | No Comments »
Lieutenant Dan got me invested in some kind of fruit company. So then I got a call from him, saying we don’t have to worry about money no more. And I said, that’s good! One less thing.
Este replica lui Forrest Gump, in momentul in care citeste o scrisoare care are en-tete urmatorul logo [...]
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