Kopi Luwak este cea mai scumpa cafea din lume. Putini stiu ca ea provine din excrementele unei specii de veverita asiatica, insa, cine a vazut The Bucket List, cel mai recent film cu Jack Nicholson si Morgan Freeman aparut pe ecrane a aflat povestea ei.
Ca product placement, pot sa va povestesc ca e licoarea vietii [...]
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Posted in Comunicare, Movie marketing, Product placement, etichetat Apple, Comunicare, Forrest Gump, Marketing, movie, Product placement, reverse on august 29, 2007 | No Comments »
Lieutenant Dan got me invested in some kind of fruit company. So then I got a call from him, saying we don’t have to worry about money no more. And I said, that’s good! One less thing.
Este replica lui Forrest Gump, in momentul in care citeste o scrisoare care are en-tete urmatorul logo [...]
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Posted in Branding, Comunicare, Product placement, etichetat Absolut, anunt, Comunicare, emitator, endorsement, Jason Lewis, mesaj, Product placement, publicitar, Sex and the City, vodka on august 22, 2007 | No Comments »
Mi-a placut la nebunie Sex and the City. Am citit si cartea, chinuita de argoul in care e scrisa, imprumutata de la o prietena pe care o rog sa ma ierte ca nu i-am restituit-o nici astazi. Cand serialul abia se difuza in Romania, eu lucram chiar la HBO. Mi-am luat acasa stive de casete, [...]
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