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	<title>Reverii</title>
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	<description>Jurnal de marketer</description>
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		<title>Marketingul gripei porcine sau geniul industriei pharma</title>
		<link>http://reverii.wordpress.com/2009/11/03/marketingul-gripei-porcine-sau-geniul-industriei-pharma/</link>
		<comments>http://reverii.wordpress.com/2009/11/03/marketingul-gripei-porcine-sau-geniul-industriei-pharma/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 08:24:06 +0000</pubDate>
		<dc:creator>reverii</dc:creator>
				<category><![CDATA[Incentive marketing]]></category>
		<category><![CDATA[Strategie de marketing]]></category>
		<category><![CDATA[Tehnici promotionale]]></category>
		<category><![CDATA[marketing viral]]></category>
		<category><![CDATA[AH1N1]]></category>
		<category><![CDATA[Fernando Meirelles]]></category>
		<category><![CDATA[gripa porcina]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[The Constant Gardener]]></category>

		<guid isPermaLink="false">http://reverii.wordpress.com/?p=371</guid>
		<description><![CDATA[Ajung, aseara, acasa, deschid televizorul, pe stiri, si – ce sa vad? Timp de o jumatate de ora, intreaga isterie provocata de&#8230; gripa porcina. Hm! Imi amintesc de un film, gresit tradus in romaneste drept “Prietenie absoluta”, semnat Fernando Meirelles si denumit “The Constant Gardener”, in care, alaturi de o incredibil de frumoasa poveste de [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reverii.wordpress.com&blog=1714507&post=371&subd=reverii&ref=&feed=1" />]]></description>
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		<title>Strategie de marketing&#8230; de cariera</title>
		<link>http://reverii.wordpress.com/2009/11/02/strategie-de-marketing-de-cariera-i/</link>
		<comments>http://reverii.wordpress.com/2009/11/02/strategie-de-marketing-de-cariera-i/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 14:39:18 +0000</pubDate>
		<dc:creator>reverii</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing de cariera]]></category>
		<category><![CDATA[Marketing mix]]></category>
		<category><![CDATA[Strategie de marketing]]></category>
		<category><![CDATA[cariera]]></category>
		<category><![CDATA[Kotler]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pozitionare]]></category>
		<category><![CDATA[segmentare]]></category>
		<category><![CDATA[STP]]></category>
		<category><![CDATA[targetare]]></category>

		<guid isPermaLink="false">http://reverii.wordpress.com/?p=359</guid>
		<description><![CDATA[In urma cu mai bine de doisprezece ani, studenta fiind, ma angajam, ca asistent de client service, in prima companie romaneasca de marketing direct. Simt nevoia sa adaug ca, la mai putin de nouasprezece ani, cat aveam atunci, cariera nu insemna, pentru mine, decat o sursa suplimentara de venit prin care sa imi pot innoi, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reverii.wordpress.com&blog=1714507&post=359&subd=reverii&ref=&feed=1" />]]></description>
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		<title>Pe scurt, despre buy-back in imbracaminte</title>
		<link>http://reverii.wordpress.com/2009/10/30/pe-scurt-despre-buy-back-in-imbracaminte/</link>
		<comments>http://reverii.wordpress.com/2009/10/30/pe-scurt-despre-buy-back-in-imbracaminte/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 09:22:44 +0000</pubDate>
		<dc:creator>reverii</dc:creator>
				<category><![CDATA[Abordari publicitare]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Intersport]]></category>
		<category><![CDATA[Lee Cooper]]></category>
		<category><![CDATA[rabla la jeans]]></category>

		<guid isPermaLink="false">http://reverii.wordpress.com/?p=355</guid>
		<description><![CDATA[Desi nu pot sa nu fiu subiectiva in relatarea acestei campanii, as vrea sa o supun atentiei la, iata, doua luni de la lansare, suficient timp ca sa nu para ca am intentia exclusiva de a promova un program propriu.
Vorbesc despre programul “rabla la jeans”, cum l-a numit mass-media, respectiv oferirea, de catre Lee Cooper [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reverii.wordpress.com&blog=1714507&post=355&subd=reverii&ref=&feed=1" />]]></description>
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		<title>Îl verificați pe televizor, la reclama cu Andreea Marin!</title>
		<link>http://reverii.wordpress.com/2009/07/17/il-verifica%c8%9bi-pe-televizor-la-reclama-cu-andreea-marin/</link>
		<comments>http://reverii.wordpress.com/2009/07/17/il-verifica%c8%9bi-pe-televizor-la-reclama-cu-andreea-marin/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 06:03:53 +0000</pubDate>
		<dc:creator>reverii</dc:creator>
				<category><![CDATA[Abordari publicitare]]></category>
		<category><![CDATA[Celebrity endorsement]]></category>
		<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[Strategie de marketing]]></category>
		<category><![CDATA[Tehnici promotionale]]></category>
		<category><![CDATA[Andreea Marin]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[cupon]]></category>

		<guid isPermaLink="false">http://reverii.wordpress.com/?p=353</guid>
		<description><![CDATA[Week-endul trecut, îmi făceam, liniștită, cumpărăturile la Carrefour. La casă, înaintea mea, o doamnă și un domn. Achită cumpărăturile și primesc cupoanele de premii instant (aici se găsește promoția explicată pentru cine nu a fost deja oripilat de cea mai tembelă – repet, tembelă – mecanică de promoție din România) și întreabă, nedumeriți: Și ce [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reverii.wordpress.com&blog=1714507&post=353&subd=reverii&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Pentru publicitate neplatita nu este nevoie decat de creativitate</title>
		<link>http://reverii.wordpress.com/2009/06/08/pentru-publicitate-neplatita-nu-este-nevoie-decat-de-creativitate/</link>
		<comments>http://reverii.wordpress.com/2009/06/08/pentru-publicitate-neplatita-nu-este-nevoie-decat-de-creativitate/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 07:40:15 +0000</pubDate>
		<dc:creator>reverii</dc:creator>
				<category><![CDATA[Comunicare]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Strategie de marketing]]></category>
		<category><![CDATA[Borat]]></category>
		<category><![CDATA[Bruno]]></category>
		<category><![CDATA[Catalin Botezatu]]></category>
		<category><![CDATA[mass-media]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[publicitate neplatita]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Sacha Baron Cohen]]></category>

		<guid isPermaLink="false">http://reverii.wordpress.com/?p=348</guid>
		<description><![CDATA[Desi am depasit aceasta varsta, mi-am propus sa raman conectata la valorile adolescentei si, in consecinta, m-am hotarat sa ma uit mai des la MTV. Imi amintesc cu placere de vremurile in care Ray Cokes intretinea atmosfera la MTV Europe in anii ’90 si, la fel cum datorez italiana pe care o stiu emisiunii Non [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=reverii.wordpress.com&blog=1714507&post=348&subd=reverii&ref=&feed=1" />]]></description>
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